Discover Tlaquepaque Magazine
How do you redesign a brand publication so it not only informs—but truly embodies—the destination it represents?
As part of Tlaquepaque’s evolving brand strategy, Discover Tlaquepaque—a magazine designed to entice visitors to explore the village’s shops, plazas, food, and art—needed a transformation of its own. The challenge: elevate its design to reflect the destination’s refined positioning, deepen its storytelling, and expand its reach.
Editorial Strategy & Design Art Direction Content & Copywriting Photography Direction
Discover Tlaquepaque was reimagined as an editorial expression of the village itself—a curated journey through its art, architecture, shops, restaurants, and culture. The result is a publication designed not simply to inform, but to create a sense of discovery before visitors ever arrive.
The redesigned publication expanded Tlaquepaque’s reach into Phoenix and Scottsdale, growing circulation to 20,000 and opening new opportunities for partnership. Published twice a year, Discover Tlaquepaque is an evolving editorial platform—each issue offering a new way into the village and its art, culture, shops, restaurants, and people. A digital edition launched in Spring 2025, extending the experience beyond the printed page.
