MOVEART

How can a wellness brand capture the depth and individuality of its founder’s approach to movement and well-being?

Brand Story · Identity Design · Content Strategy & Copywriting

Aurore Joly, founder of Moveart, had an existing website for her fitness studio—but it didn’t reflect who she truly is: an elite trainer and holistic wellness coach with an integrative, deeply personal approach to movement and well-being..

P&H created a brand story and identity that aligned with Aurore’s human-centered approach to fitness. At its core, Moveart is about movement in every sense—toward balance, strength, and renewal from the inside out.

With a clear brand foundation and strategic content, Aurore successfully brought her new website to life. The refined identity and messaging helped her attract the right clients, strengthen engagement, and achieve a 5.0 Google rating.