Farinolio’s brand story was refined and clarified, ensuring the website captured not only its origins but the full offering—from artisanal breads and pastries to cooking classes and community events. At its core, Farinolio celebrates simplicity, authenticity, and connection—bringing people together to enjoy the true flavors of Italy.
FARINOLIO
How can a food service brand translate its authentic passion into a story that feels as real and flavor-filled as the product itself?
Brand Story · Art Direction · Content Strategy & Copywriting · Website Design
Inspired by their love of schiacciata, a traditional Tuscan bread, the founders—a Tuscan husband, his American wife, and children—set out to bring an authentic taste of Italy to their community. Their passion was clear, but the brand’s story and offerings weren’t fully expressed on their website and in their marketing materials.
The redesigned website tells the Farinolio story with clarity and warmth, improving user experience, simplifying navigation, and increasing online sales. It serves as both an introduction to the brand and a central hub for customers to explore their menu, classes, and events.
