A long-term collaboration with Ayse Birsel, including aiding in formalizing her intuitive design approach into Deconstruction: Reconstruction, a distinctive four-step methodology. This foundation later shaped two internationally published books, Design the Life You Love and Design the Long Life You Love, and the development of an identity that brought Birsel’s ideas to life consistently across her website and other communication touchpoints and tools.

Research / Strategy / Branding / Identity System / Digital Design