CLAUDIO’S KITCHEN

How does a small cookie brand grow its reach without losing its warmth and personality?

Brand Strategy · Identity Design · Art Direction · Content Strategy & Copywriting · Packaging · Website Design

Claudio’s Kitchen had one undeniable strength: its cookies were delicious. But its original graphics and packaging didn’t communicate their taste or professionalism. As the company prepared for growth, it needed branding and design that would engage customers, stand out on shelves, and support expansion.

A cohesive identity was developed that honored elements important to the founders—their chef penguin mascot—while elevating their storytelling and design. By giving the penguin meaning and a clear role in the brand narrative, it became a symbol of warmth, playfulness, and delicious, high-quality treats.

25%

Within two months of launch, Claudio’s Kitchen grew 25%, securing new accounts. A clear, elevated design gave the brand a stronger retail presence, improved engagement, and a solid foundation for future expansion.